Standing out and being unique might seem like one in the same thing, but this isn’t actually the case. This also needs to be done without exposing too much about yourself. If you have social media accounts that are public or somewhat restricted, then take steps to build a strong personal brand. This will help to ensure people or companies don’t get you mixed up with anyone else.
It could even be something as simple as providing an up to date profile photo as opposed to an ambiguous image that might have people asking themselves “is this who I’m looking for or not?”. If they take a gamble on whether it’s you or not, they could be wrong and so there you have a case of mistaken identity.
This essentially ensures that every account belongs to one individual. If you’re a couple who shares a Facebook account, for example, under one name, then people aren’t going to be able to find the person they’re looking for if their name isn’t on the account.
To be safe, it’s important that everyone has their own account or profile to help distinguish between who is who. Again, accompanied by an up to date photograph or some distinguishing information, there’ll be no doubt that you are who you say you are and those looking for you will know, with certainty, that it’s you they’re after.